This trader advert from April 1950 is a typically light-hearted Ferguson advert.  Pretty much everyone had the same screen size, cabinets and (poor) reliability:- so why not sell the realism of the picture.  Nice and nebulous!

That’s what I like about Ferguson television …
it’s more like the real thing.

Ferguson television sets are selling faster than we can make them. For the reasons you need look no farther than the sets themselves. Excellent picture quality; sparkling reproduction; a thoroughly reliable circuit; a handsome cabinet and an attractive price, all combine to produce a range of receivers for which the name Ferguson is fast becoming famous.

Fine sets these Ferguson’s

The Choice of the critical viewer

(model shown in the F42A)

Advertisement of Thorn Electrical Industries Limited.