This trader advert from November 1950 starts a trend in Ferranti adverts; using the Hire Purchase scheme to sell their latest product.  Lots of well-written copy with a tiny picture of the radio!

Easier terms for easier Sales

Here's a reminder that we've got a complete Hire Purchase scheme for the use of all our Ferranti dealers.
As an example of the attractive easy terms you can offer customers we quote the Ferranti 105 from the new range.  This 3-waveband AC Superhet incorporates the new high efficiency loop aerial and sockets for and external aerial, extension speaker and gramophone pick-up.  It's built for listeners who take listening really seriously and costs £20. 19. 6 including Purchase Tax.  But under the Hire Purchase scheme you can break down the price to sell the set for a deposit of £2. 2. 3 and 12 payments of £1. 14. 7 a month or 18 payments of £1. 4. 1 a month.

Model 105 is just one of the sets Ferranti have designed for every taste and pocket.  If you want further details, please ask our representative or write to us -