This GEC advert from May 1950 is one of the early "better than 10-inch screen" TVs.  Chunky cabinet design emphasises the reliable aspect.  However, in 1950, most TVs had to be services four times a year.  Big mention for noise suppression - interference caused by other electrical goods, but more commonly, cars was a big problem.

The Latest 12-inch Screen television by G.E.C.

Following the phenomenally successful table model BT1091, GEC technicians how now produced this final console model, the BT4640.  Its circuit details are similar; it has a 12-inch cathode ray tube and is housed in an attractive hand-made walnut console cabinet.

Outstanding Features

!2" tube allows more viewers to get better results; Incorporating additional circuits giving much more reliable reception in difficult and "fringe" areas; Efficient noise suppression achieved by the latest design techniques ensures good reception in areas of high interference level; Exceptionally brilliant picture thanks to the use of high electron velocity and aluminised tube; Needle-sharp definition: the whole of the transmitted signal is clearly and accurately resolved as shown by the Test Card 3 M/cs pattern.

Console Model BT4640 £64.6.2 Purchase tax £14.8.10 extra.

The General Electric Co., Ltd.  Magnet House, Kingsway, London WC2