This trader advert from April 1950 shows the lovely 290U valve radio.  The Perspex grill lights up when on, to give a sunrise effect  This is the introduction of the new "compact" black bakelite series, a later member can be seen on this site: the Philips 141U.

Recently announced, the 290U is the first, and a worthy first, of the new Philips Receivers that will be release for sale progressively during the coming months, building up into a comprehensive range unique in both styling and performance - the Philips '50 range.

Continuing the Philips tradition of quality and performance and with new, yet dignified stylings, these Philips '50 Range Receivers will be welcomed by all our Dealers as maintaining the value and prestige of the Philips Dealership.

Model 290U, a 5-valve all-wave superhet for either AC or DC mains.  Bandspreading is provided on the 25 and 32 metre bands.  Price: 14 gns. (Plus PT of £3.2.11.)

Philips The Dependable Radio.  Makers of: Radio & Television Receivers.  Lamps & Lighting Equipment.  "Philishave" Electric Dry Shavers.  Cycle Dynamo Sets. Amplifiers, etc.