This trader advert from September 1950 shows an extensive range of torches, flashlights, lights and Xmas lights.  I am struggling, however, with the Pistolite, a torch shaped like a gun that would never let you through security these days!

Pifco Flashlights
Lead in sales & Profits!
Tops for design & Presentation

If you are not yet a stockist, write for illustrated catalogue to:-
Pifco Ltd., 63 Gt. Eastern Street, London EC2

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