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Domestic Portable Radios: Pilot "Dandy" Portable Radio

This trader advert from June 1951 was the final advert in a series of "teasers" that just said "It's going to be Dandy for Everybody!": adverts without even Pilot's name.

It’s a Dandy
The New Pilot Battery / Mains Portable

Here it is! The Pilot "Dandy" with everything that everybody has been looking for in a portable receiver. Attractive Polystyrene moulded cabinet, with a drop-away carrying handle – two lovely colours to choose from. A unique dual tuning and wave-band control. Durable and robust construction. Medium and long wavebands. Frame aerial. For AC/DC mains 110, 200/250v., complete with dry batteries. Make no mistake, the Pilot "Dandy" is going to be a big success. Don’t delay – get ready for a Dandy Summer.

Bright sales aids include:
Colourful Window Poster (20" x 15"); Display Cards (3" x 4 3/8"); Counter display leaflets and of course printing Stereos of National Advertising material for your use in local press advertising.

19 gns. Tax paid, including batteries.
Weight only 7 lb. Including Batteries. Size 10 ¾" wide, 7 ¾" high, 4 7/8" deep. Colours: Cream or Maroon.

It’s Going to be Dandy for everybody!
Pilot Radio Ltd., Park Royal, London NW10.