Hit or Miss: Garrard Magazine Tape Deck

Reel-to-reel tape recorders had been widely available from the early 1950's but had never become a mass market product.  In order to make this quite complex product more appealing, Garrard invented a "magazine-loading" system for the tapes.  This advert (from October 1960) pictured a woman holding the "cassette", not as a sex-symbol, but a representation of its ease of use.  Remember, in those not so politically correct days, this message of "so easy that even a woman can use it" was still quite common. Hit or Miss, you tell me?