Correct
It's a Miss!

What!  Is this a late April fool?  Why even put a torch bulb when you could use mirrors to focus the valve-heater light !

Philco were normally a sensible company but this one just drops my jaw.  On mains it would be impractical due to the cable, on battery, I still cannot think of a reason you would use this rather than a torch you would own.

Common guys - this is really pushing it.