This trader advert from October 1956 convinces the trade that forthcoming large-scale advertising will benefit them.  As long as they stock Ultra product that is.  Shows their latest table TVs (the V.15-60 and V.17-60) with a rather stubby looking Arthur Askey.

19th October

- a ½ page date for the 11,608,000* readers of the
Daily Express

All through the winter this great campaign will be seen in papers everywhere by millions of potential customers

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